Amazon reportedly wants to charge for Alexa’s AI skills, but the plan has hit a snag



What you need to know

  • The upgraded version of Alexa, internally known as “Remarkable Alexa,” relies on a new large language model for improved personalization but faces challenges in meeting expectations during testing.
  • Amazon plans to launch Alexa Plus on June 30, despite reported internal conflicts over revamping Alexa’s technology stack.
  • Some employees are questioning the idea of charging for Alexa Plus, wondering if customers will be willing to pay for an upgraded version when already subscribing to other Amazon services.

Amazon’s been struggling to cash in on Alexa, but the latest scoop from Business Insider says the company is toying with the idea of a paid version to make ends meet.

The upgraded version, dubbed “Alexa Plus,” will reportedly bring the smarts with generative AI for beefed-up answers. But Amazon might slap a monthly fee on it to tackle the hefty bill of running generative AI. The price is still a mystery.





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